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Our Brand

Our Brand

A brand is our story – the product of everything we do and the experience people have with the College. The brand connects with people and leaves a long-lasting impression, sometimes without them knowing it does!

Our Brand Guidelines and Toolkit acts as a reference for all areas of the College to ensure that any marketing materials or other communications are consistent, effective, and successful. We have much to be proud of. Our Brand Guidelines allow us to present our best and brightest.

The number one rule of branding is consistency. Consistency across all media channels, campaigns, email signatures, clear language, and between divisions and departments.

The Marketing and Communications department is responsible for ensuring that our brand is consistent, and in doing so, gives you the tools to make that easy.

Brand Guidelines [PDF, 10 MB]Quick Reference [PDF, 190 KB]

Looking for Help from the Marketing Department?

We’d love to help! Employees can find more information on how to connect with the Marketing Department on .

To request Business Cards, please complete the on NorAction.

Ï㽶ÊÓƵ white background logo Ï㽶ÊÓƵ Grey background logo

Our Logo

The inspiration for our logo came from the natural environment within which Ï㽶ÊÓƵ exists.

Remember, our logo is an integral part of our brand and our ambassador to the world. When we present ourselves consistently, effectively and professionally, that’s how we will be recognized. That is why it’s so important that you protect our image by following these guidelines.

Ï㽶ÊÓƵ Advising Services logo Ï㽶ÊÓƵ Northern Training Division Alumni of Ï㽶ÊÓƵ logo
Ï㽶ÊÓƵ Haileybury School of Mines Ï㽶ÊÓƵ Foundation Ï㽶ÊÓƵ Indigenous Pathways logo

Brand Architecture

The Ï㽶ÊÓƵ brand is the overarching identity of the College. It is the voice used in top level communications and when the College is speaking as one unified entity.

The department lock-ups position the names of Ï㽶ÊÓƵ schools and departments in alignment with the parent brand.

Sub-brands and associations are also established for Indigenous Student Services, Ï㽶ÊÓƵ Student Association (NCSA), the Haileybury School of Mines, the Ï㽶ÊÓƵ Foundation and Scholarships, Bursaries & Awards.

All lock-ups and association logos are available for employees to download and use on .

Orange
PANTONE 158 C
CMYK 0%, 62%, 97%, 0%
RGB 232, 121, 40
HTML #e87928		 High Contrast Orange
CMYK 0%, 52%, 89%, 26%
RGB 189, 90, 20
HTML #bd5a14

 

Dark Charcoal Grey
PANTONE 11 CP
CMYK 63%, 52%, 44%, 33%
RGB 84, 88, 96
HTML #545860		 Light Grey
PANTONE 423 C
CMYK 44%, 33%, 29%, 9%
RGB 137, 141, 150
HTML #898D96

Colours

Colour plays an important role in how our brand is perceived.

The Ï㽶ÊÓƵ colour system, consists of primary and secondary palettes, and has been thoughtfully selected to create brand harmonization to ensure consistency, hierarchy and visual recognition.

More information on brand colours can be found in the Brand Guidelines [PDF, 190 KB].

 

Transparent star star with grey background

Other Branding Elements

Graphic elements and other assets are created for use in marketing materials and campaigns. Employees can find elements like virtual meeting backgrounds, email signature templates and other graphics on .

The two official fonts used by Ï㽶ÊÓƵ are Avenir and Avenir Next. Alternative fonts include Arial, Calibri, Helvetica, Myriad and Montserrat. Consistency of typeface in all forms of communication is important to the successful implementation of these visual identity standards.

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